Fong Lye Taiwan Restaurant Brand Photos
Photography
Established by a true taiwanese mama who treasures home-cooked meals, Fong Lye has been a Malaysian household name for Taiwanese cuisine for the past 30 years.
Their recent rebrand, target audience, and perspective shift called for contemporary visuals that speak to the younger crowd, intending to spark more home-cooked authentic and street food desires casually, instead of dining being just a formal meal with the elders or for business. In-line with quintessentially Taiwanese indie aesthetics, we crafted the photos with a strong film and editorial vibe, highlighting fun and candid emotions where the new target audience could relate with better.
Vonnie B Studios 