Fleur Apothecary Branding & Social Media Photos
Art Direction + Photography
Fleur Apothecary is a young local body skincare and wellness brand that believes in using only natural ingredients and formulations. Their USP is being suitable for sensitive and eczema skin, as the founder formulate its products to heal her own.
The brand’s visual identity vision is to embody oriental values and personality, as it relates to natural and holistic skin maintenance and healing. The key message positioning, model sourcing, styling, photography, to the colour grading, were strategised and curated to convey this vision.

















