Snackfood Hari Raya Card

Commercial, Lifestyle, and Portraits Photographer based in KL/PJ, Malaysia.


Snackfood Hari Raya Greeting Card


Photography


Inspired by the cat bus from Studio Ghibli’s film, My Neighbor Totoro, Snackfood’s store cat Blackjack was illustrated as one while carrying the brand’s signature ghost characters to embark a hopeful journey commuting back home (balik kampung) and to mark the crossing to a new season from Ramadhan to Raya. It also symbolised a hopeful journey of what’s to come in life, reminding us to rely on our intuition to see when it’s dark.

I photographed these to emulate the feelings and intuition of seeing hope in the dark, as well as standing in Blackjack’s shoes as a first cat’s POV with a binocular-light vision.